The DPAA Video Everywhere Summit is the one event you can’t afford to miss!

700 + delegates

Multi-screen, Programmatic, Location Data, New media models, Brands & Technology

Key Speakers, Panels, Experiential Exhibits, Superior Networking

Brands, Agencies, Media Owners, Ad Tech, Mobile, Research, & more!

2017 SPEAKERS

Join 700 + delegates from agencies, brands, media, ad tech, research and others to hear from some of the most influential speakers in this industry.

Rob Norman

Global Chief Digital Officer
GroupM

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Kathleen Hall

VP of Brand, Advertising & Research
Microsoft

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Patrizio Spagnoletto

Head of Media / Subscriber Growth
Hulu

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Mike Linton

CMO
Farmers Insurance

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Brian Stelter

Host
CNN

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Chad Stoller

EVP, Global Chief Innovation Officer
UM

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Ann Rubin

VP Branded Content, Global Creative
IBM

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Paul Woolmington

CEO
Canvas Worldwide

view-bio

Andrew Swinand

CEO
Leo Burnett

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Brian Nienhaus

CEO
We Are Unlimited

view-bio

Nick Dunham

Media Director
Dunkin Brands

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Barry Frey

President & CEO
DPAA

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Cat Greenleaf

Host
Talk Stoop, NBC

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Peter DeLuca

Senior Vice President of Brand Comm.
T-Mobile

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Bobby Jones

Co-Author
Good is the New Cool: Market Like You Give a Damn

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Jim Rutenberg

Media Columnist
The New York Times

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Mark Ingall

Managing Director, Global Marketing
Citi

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Mickey Burnett

Director of Marketing –Brand Management
Mike’s Hard Lemonade Co.

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Anja Carroll

VP Marketing Planning & Connections
McDonald’s USA

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Andreas Soupliotis

CEO
Hivestack

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Monica Ho

CMO
GroundTruth

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Ryan Laul

President
Outdoor Media Group

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Michael Lieberman

Strategy Officer
Kinetic North America

view-bio

Matt Schroder

Group Analytics Director
Crossmedia

view-bio

2017 SUMMIT AGENDA

  • November 1st 2017
  • 2017 Summit
8:30 am Welcome to the DPAA Video Everywhere Summit
Barry Frey, CEO
DPAA
Cat Greenleaf, Host
Talk Stoop

9:30 am Brands, Media and Politics: Where’s the Line?
Kathleen Hall, Corp. VP, Brand, Advertising & Research
Microsoft

9:50 am Re-Charging a Heritage Brand
Mike Linton, CMO
Farmers Insurance
Linton will talk about how Farmers Insurance is taking an 80-year-old plus brand and modernizing it to keep up with an evolving marketplace.

10:10 am The Power of Creativity
Andrew Swinand, CEO
Leo Burnett N. A.

10:30 am Keynote Presentation
Peter DeLuca, Sr. VP, Brand Communications
T-Mobile USA
DeLuca will be talking about how powerful video content is, especially when it comes to bringing the Un-Carrier to life & reaching customers in relevant ways.

10:50 am Coffee Break and Networking
In the Intel Hall of Data and innovation exhibit area

11:15 am Fireside Chat with…
Rob Norman, Chief Digital Officer
GroupM Worldwide, and Chairman, GroupM N.A.
Norman will give macro and micro opinions about the underlying threats and opportunities before us particularly as they relate to Google, Facebook and Amazon

11:45 am The New Agency Model
Brian Nienhaus, CEO
We Are Unlimited (McDonald’s agency) and
Anja Carroll, VP Marketing Planning & Connections
McDonald’s USA
Nienhaus and Carroll will share some thoughts about how McDonald’s views DOOH and the channel’s potential for innovation. As a heavy buyer of television and other video formats, McDonald’s is interested where DOOH can go towards offering more interactive, targeted an high impact forms.

12:05 pm Media Today
Jim Rutenberg, Media Columnist
New York Times

12:30 pm Lunch
Hosted by Screenvision

1:45 pm The Intersection of Media & Technology, A Conversation with
Brian Stelter, Host
Reliable Sources & Senior Media Correspondent, CNN

2:15 pm Following the Viewer – Everywhere!
Patrizio (Pato) Spagnoletto, Head of Media & Subscriber Growth
Spagnoletto will share experiences on the importance of integrated campaigns, the truths and myths of data and how OOH can be an integral part of the Hulu’s campaigns.

2:35 pm Man, Machine and Cognitive Creativity
Ann G. Rubin, VP, Branded Content & Global Creative
Rubin will talk about how IBM is enabling a broad audience to understand and experience Watson.

2:55 pm Reaching Connected Consumers
Chad Stoller, EVP, Global Chief Innovation Officer
UM

3:15 pm Case Study
Mickey Burnett, Director of Marketing
Mike’s Hard Lemonade

3:25 pm Coffee Break and Networking
In the Intel Hall of Data and innovation exhibit area

3:45 pm Panel: How Brands Add Value Today
Panelists will discuss the role of brands in culture and society. How can brands be more purposeful? How do they best connect that purpose to culture and pop culture in particular?

Paul Woolmington, CEO
Canvas Worldwide
Mark Ingall, Managing Director, Global Marketing
Citibank
Bobby Jones, Co-Author,
Good is the New Cool: Market Like You Give a Damn

4:15 pm Programmatic DOOH: Cases and Discussion
Panelists will discuss the opportunities for real world cases of Programmatic DOOH

Andreas Soupliotis, CEO,
Hivestack

Nick Dunham, Director of Media,
Dunkin’ Donuts
Matt Schroder, Group Analytics Director
Crossmedia

4:40 pm Location Intelligence to Build Audiences
Monica Ho, CMO
GroundTruth

4:50 PM Agency Showcase and Thoughts on the Day
Michael Lieberman, Chief Strategy Officer
Kinetic Worldwide
Ryan Laul, President
Outdoor Media Group

5:15 pm Summit Wrap
Barry Frey, President & CEO
Digital Place Based Ad Association

5:35 pm Video Everywhere Summit Cocktails & MediaPost Digital Out of Home Awards Reception
MediaPost and The DPAA present the Digital Out-of-Home Awards. The Digital Out-of-Home Awards honor the most creative, innovative and effective advertisements in digital OOH media. Your Summit pass includes entrance to this event.

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2017 Registration

Registration is closed if you have any questions please reach out to noah.klas@dp-aa.org

Refund & Cancellation Policy

Cancellations before September 1st, 2017 will receive 100% refund

Cancellations between September 1st and October 1st will receive 50% refund

No refunds will be awarded after October 1st, 2017

Questions? Contact Noah at 212-371-8961 or email to noah.klas@dp-aa.org

The Venue

The Roosevelt Hotel

…the Grand Dame of Madison Avenue is the official hotel for the Video Everywhere Summit and New York Digital Signage Week. A limited number of sleeping rooms have been reserved at preferred rates for delegates to the Summit and any and all events during New York Digital Signage Week 2017.

If you are requesting pre or post dates outside of the outlined registration link dates, please e-mail your reservation request to reservations@rooseveltnyc.com, provide your dates and refer to the group code: CDPO17. Any available agent will be happy to assist you.

2017 Sponsors

Limited sponsorship opportunities available, if interested please reach out to Noah.Klas@dp-aa.org

Association and Media Partners

Roosevelt Hotel

New York, NY

212.371.8961

yes@dp-aa.org

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