The DPAA Video Everywhere Summit is the one event you can’t afford to miss! Brands, agencies, media, ad tech, mobile and location data, research and technology partners attend to hear the latest innovation and thought leadership on Multi-Screen Engagement, Programmatic, Location Data, Digital Out of Home and other leading topics. Don’t miss this high-energy day which includes, key speakers, panels, experiential exhibits and networking.

Meet Our Speakers

Join 700 + delegates from agencies, brands, media, ad tech, research and others to hear from some of the most influential speakers in this industry.

speaker-castillo
Fmr, Pres, Global Mkt

Dunkin' Brands

    3
    Host

    The Cleveland Hustles

      mlou
      CEO, U.S.

      UM

        speaker-ray
        CEO

        Carat

          a
          CEO

          Zicam

            1
            Political Pollster

              speaker-gnatt
              Dir, Digital Mkt

              Coca-Cola

                speaker-paskalis
                Senior VP, Media

                Bank of America

                  speaker-beddoe
                  VP, Mkting

                  SONIC, America's Drive-In

                    speaker-gotielb
                    Global Chairman

                    GroupM

                      d
                      Sr. Manager, Equity

                      belVita & Newtons

                        speaker-kodish
                        Chief Data Scientist

                        DigitasLBi

                          speaker-schulman
                          Dir, Brand Creative & Content Marketing

                          Deloitte Digital

                            1
                            VP

                            Cadreon

                              levi
                              Exec VP, CMO

                              Clear Channel Outdoor

                                andre
                                CEO

                                Ayuda

                                  c
                                  President & Chief Executive Officer

                                  DPAA

                                  b
                                  Host

                                  Talk Stoop

                                  speaker-greenfield
                                  MD, Media/Tech

                                  BTIG Research

                                    speaker-gold
                                    Advertising Director

                                    State Farm

                                      speaker-giles
                                      Dir, Integrated National Media Investments

                                      Campbell Ewald

                                        2
                                        Marketing Director, Media

                                        ConAgra Foods

                                          ken
                                          Writer

                                          New Yorker

                                            rahul
                                            Prof. Info Systems

                                            Carnegie Mellon Univ

                                              sashi
                                              Comp Scientist

                                              xAd

                                                frank1
                                                CEO

                                                Prohaska Consulting

                                                  michael
                                                  Director, Editorial Partnerships

                                                  Adweek

                                                    justin
                                                    Director, Digital

                                                    Keurig Canada

                                                      SCHEDULE

                                                      Download the schedule in pdf format and print or save to your phone.

                                                      • 27 Oct
                                                      • 2016 Summit
                                                      8:00 am - Registration & Breakfast

                                                      4
                                                      9:00 am Mobile Consumers, Ubiquitous Screens. The New Advertising Paradigm
                                                      Barry Frey, President & CEO
                                                      Digital Place Based Ad Association

                                                      13
                                                      9:30 am The Media Economy Outlook
                                                      Rich Greenfield, Managing Director, Media & Technology Analyst
                                                      BTIG Research

                                                      17
                                                      9:45 am From Media Agency to Audience Agency
                                                      Doug Ray, CEO
                                                      Carat

                                                      7
                                                      10:00 am Leveraging Video and Data to Optimize the Customer Experience
                                                      Sarah Beddoe, Vice President, National Marketing
                                                      SONIC, America’s Drive-In

                                                      3s
                                                      10:15 am Featured Speaker
                                                      Bonin Bough, Host
                                                      The Cleveland Hustles

                                                      10:30 am - Coffee Break and Networking

                                                      8
                                                      11:00 am Fireside Chat with…
                                                      Irwin Gotlieb, Global Chairman
                                                      Group M
                                                      and
                                                      Ken Auletta, Best-selling Author
                                                      Writer for The New Yorker

                                                      11
                                                      11:30 am Keynote Speaker & DPAA CMO Innovator Award Recipient
                                                      John Costello, President, Global Marketing & Innovation
                                                      Dunkin’ Brands

                                                      6
                                                      11:50 am The Lifetime Value of a Customer Relationship
                                                      Lou Paskalis, Sr. Vice President, Enterprise Media Planning, Investment, & Measurement Executive
                                                      Bank of America

                                                      5
                                                      12:10 Case Study
                                                      Emily Elizabeth Baynes, Sr. Manager
                                                      belVita & Newtons

                                                      sashis
                                                      12:20 Location as a Marketing Category
                                                      Shashi Seth, Chief Product Officer
                                                      xAd

                                                      sv
                                                      12:30 pm Lunch
                                                      Sponsored by Screen Vision Media

                                                      1s
                                                      1:45 pm Messaging, Media and the 2016 Presidential Race
                                                      Frank Luntz, Political Pollster

                                                      10
                                                      2:15 pm Drinkable Ads and Video Innovation
                                                      Kim Gnatt, Group Director, Digital Marketing & Innovation
                                                      The Coca-Cola Company

                                                      2:30 pm - Discussion Period

                                                      2
                                                      2:50 pm Challenger Brands and Media Investment and Innovation
                                                      M’lou Walker, CEO
                                                      Zicam

                                                      1
                                                      3:05 pm Data Driven Creativity: The Science Behind the Art
                                                      Kasha Cacy, CEO, U.S.
                                                      UM

                                                      3:20 pm - Coffee Break and Networking

                                                      michaels
                                                      3:45 pm Panel: Video is Everywhere: Shifts in Viewing and Viewers
                                                      Michael Burgi, Director, Editorial Partnerships (moderator)
                                                      Adweek

                                                      Ed Gold, Advertising Director
                                                      State Farm

                                                      Helen Giles, Group Director, Integrated National Media Investments
                                                      Campbell Ewald

                                                      Rahul Telang, Professor, Carnegie Mello University
                                                      co-author of Streaming, Sharing, Stealing: Big Data and the Future of Entertainment

                                                      Cat Greenleaf, Host
                                                      Talk Stoop

                                                      andres
                                                      4:30 pm Real-World Programmatic DOOH Case Study
                                                      Andreas Soupliotis, CEO
                                                      Ayuda

                                                      Justin Cohen, Director, Digital Keurig Canada

                                                      franks
                                                      4:45 pm The Programmatic—Data Paradigm
                                                      Matt Prohaska, CEO
                                                      Prohaska Consulting, moderator

                                                      Heather Dumford, Marketing Director, Media
                                                      ConAgra Foods

                                                      Jason Kodish, Global Chief Data Scientist
                                                      DigitasLBi

                                                      Erica Schmidt, Exec Vice President, Managing Director, North America
                                                      Cadreon

                                                      Alan Schulman, National Managing Director, Brand Creative & Content Marketing
                                                      Deloitte Digital

                                                      Dan Levi, Executive Vice President, Chief Marketing Officer
                                                      Clear Channel Outdoor

                                                      4
                                                      5:30 pm Summit Wrap
                                                      Barry Frey, President & CEO
                                                      Digital Place Based Ad Association

                                                      amis
                                                      5:35 pm Networking and Cocktails Everywhere
                                                      Sponsored by AMI

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                                                      Register

                                                      Registration includes admittance to the Summit, exhibition area, breakfast, buffet lunch, two coffee breaks, evening reception and first access to Summit videos.

                                                      Brands & 4As Member Agencies
                                                      $150.
                                                      Members
                                                      $545.
                                                      Non-Members
                                                      $695.
                                                      The Venue

                                                      The Roosevelt Hotel

                                                      …the Grand Dame of Madison Avenue is the official hotel for the Video Everywhere Summit and New York Digital Signage Week. A limited number of sleeping rooms have been reserved at preferred rates for delegates to the Summit and any and all events during New York Digital Signage Week. Please use the link below to book your room.

                                                      The DPAA room block is officially sold out, however, please call the Roosevelt Hotel directly at 1888-833-3969 and mention the DPAA Summit and they will try and accommodate you based on availabilities.

                                                      Sponsors

                                                      Association & Media Sponsors

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                                                      Roosevelt Hotel

                                                      New York, NY

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                                                      212.371.8961

                                                      yes@dp-aa.org